Who We Are

Maggam work and Aari work are traditional Indian embroidery techniques that involve the use of decorative stitches to create intricate designs on fabric. These techniques are often used to embellish garments such as sarees, blouses, lehengas, and other traditional Indian outfits.

Maggam work primarily originated in the state of Tamil nadu in India, while Aari work has its roots in the state of Tamil Nadu. Both techniques require a skilled artisan to create beautiful and detailed designs using a needle and thread.

Maggam work involves attaching metal or plastic pieces, beads, sequins, and zari (metallic thread) to the fabric using a needle and thread. The embellishments are sewn onto the fabric in a specific pattern to create intricate and ornate designs. The result is a rich and luxurious look that adds elegance to the garment.

Aari work, on the other hand, uses a specialized hooked needle called an "aari" or "maggam" needle. The artisan holds the fabric taut over a frame and uses the needle to create various stitches, including chain stitch, satin stitch, and herringbone stitch. These stitches form beautiful patterns and motifs on the fabric.

Both Maggam work and Aari work are highly skilled crafts that require patience, precision, and creativity. Artisans often undergo extensive training to master these techniques. These embroidery styles are widely popular in bridal wear and are often used to create stunning designs on blouses, dupattas, and other accessories.

When it comes to "about us" content, if you're referring to including Maggam work or Aari work in your about us page for a business or website, you can highlight the significance of these techniques and their cultural heritage. You can mention the skilled artisans involved, the intricacy of the designs, and how these traditional crafts add beauty and value to the products you offer. Additionally, you can share any unique aspects or stories associated with your specific brand or business in relation to Maggam work or Aari work